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Go North East adopts new route branding

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DISTINCTIVE route branding has been adopted by Go North East as it upgrades five key routes in Sunderland. All-over branding has been applied on four bus services – Black Cats, Doxford Clipper, The Magic Roundabout and Fab 56 – operated by 10 Scanias and 20 Mini Pointer Darts. The fifth service is the Red Arrow, operated by Plaxton-bodied Volvo B10Ms and running to Newcastle.

Explains Martin Harris, Go North East commercial director: “The new designs are a key part of our plans to improve bus services in the city. We want to make sure that our services are attractive and exciting to customers, easy to recognise and very ease to use.”

The new services are operated by dedicated teams of drivers.

The company has also improved its services between Stanley and Newcastle with improved frequencies, low-floor vehicles, and Stanley Shuttle branding.

Go North East is about to announce a £6.5million order for 42 new air-conditioned single-deck buses, which recently-appointed managing director Peter Huntley says is the biggest single order in the company’s history.

www.simplygo.com

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