Featured Vehicles For Sale


digital edition

Generating coach group business at RDA

Article Image

Up to 1,300 exhibitors and more than 11,500 trade buyers are expected to attend the RDA Workshop in Cologne which takes place on 26-28 July. The event is the largest European sales, purchasing and B2B networking exhibition for the international coach and group travel sectors.

Companies wishing to exhibit  are still welcome at this year’s event which has the theme: Creating trends, generating groups.

The RDA-Workshop provides new business contacts and business opportunities for coach tourism companies, group travel destinations and coach holiday suppliers. For exhibitors it is an excellent chance to position their products and services on an international stage. Strong personal relationships, contact networks and co-operation at European and global levels are at the heart of this trade-only exhibition. Stands and booths are competitively priced with a choice of sleekly-designed standard shell stands as well as larger, open stands. Exhibitors registered have until 8 April 2011 to confirm their booking and an early-booker rebate of 15 per cent is available until 18 March.

The RDA-Workshop delivers a tried and trusted platform to exhibitors to meet coach and group holiday tour operators and network with potential clients under one roof. Exhibitors can develop business directly with decision-makers, to establish or expand their presence in the German market, and promote and sell their coach and group tourism products. the event also provides a great opportunity to assess current market developments, industry trends and service innovations.

RDA-Workshop trade visitors are recognised buyers, with 84.4 per cent being decision-makers, company owners, shareholders, managing directors, authorised representatives or assistant managers. One of the principal findings of the 2010 RDA-Workshop Visitor Survey was that 54.9 per cent of interviewees had placed or planned orders during the course of the exhibition – an increasing tendency, compared to 51.8 per cent in 2009. A further 25.1 per cent intended to secure orders after the exhibition and 52 per cent sought new offers while 41.5 per cent wanted to tease out new trends.

A special RDA-Workshop marketing campaign has been initiated for the third year running in 2011. This is intended to motivate exhibitors to come up with innovative new offers and market-oriented concepts specifically tailored to the international coach and group tourism sectors.

RDA members and RDA-Workshop exhibitors Lynnette Crisp, from Visit Kent, Therese Heslop, from Canterbury Cathedral, and Ann Watt from Hever Castle & Gardens, report that German coach visitor numbers to Kent are holding up very well and that forward coach group bookings to their popular UK visitor attractions are well up on last year’s figures. A good reason not only for Visit Kent partners but also for other UK destinations and suppliers to exhibit at this year’s three-day show. Mary Sewell from Medway & Historic Rochester says: “The RDA Workshop is where the best German coach holiday market contacts are made that will deliver sound and reliable business in the years to come”.

Whether visitor attractions, tourism organisations, hotels, culture and leisure suppliers, coach outfitters, incoming agencies or wholesale coach holiday operators, the organisers says that every exhibitor will find the right business partners for their products and services.

Bookmark and Share

Related Content

Exhibitors welcome at RDA Workshop

The annual RDA Workshop coach tourism exhibition in Cologne, Germany takes places from 27 to 29 July in 2010 and new exhibitors wishing to get access to the show’s 11,000 trade-only visitors are welcomeThe RDA Workshop is the largest international sales and purchasing exhibition for the coach and group travel sectors.

Experience culture at RDA Workshop 2013

The RDA-Workshop offers UK visitors lots of exciting ideas and highlights for their coach touring and group travel programmes.

Get into gear for the 2011 RDA-Workshop

Patrick Patridge explains the enduring appeal of the leading international coach and groups exhibition.

RDA raises coach tourism profile

The motto of this year’s RDA-Workshop, which takes place from 17 to 19 July in Cologne, is ‘You can count me in! The RDA-Workshop promises trade visitors plenty of exciting new ideas for coach and group travel programmes.

RDA-Workshop for group travel success

The RDA-Workshop from 27 to 29 July 2010 in Cologne, Germany, is the largest sales, purchasing, and B2B networking platform for the European coach and group travel sectors.

RDA seminar to uncover German market

The RDA is hosting a Commonwealth Seminar entitled ‘Doing Successful Business in the German Coach & Group Travel Market’ on Thursday 20 February 2014 in EdinburghThe meeting is free and RDA members and those involved in the coach tourism business across the UK are welcome to attend.



Capturing the active tourist

This year’s RDA-Workshop in Cologne sported a new look with redesigned stands and wider aisles to make it easier for more than 10,000 visitors to navigate their way around the 1,000-plus exhibitors representing over 40 countries.

Banging the drum for coach tourism

Back in 1989 when the Coach Tourism Council was merely a glint in the eye of Gerry Topiol and other members of the wholesalers’ organisation BAWTA, the world was a very different place.

An oasis of inspiration for UK groups

The RDA-Workshop from 29-31 July 2014 is Europe’s largest B2B trade-only exhibition focussing solely and exclusively on the needs and requirements of the coach and group tourism sectors.

Is transparency an optional extra?

Technological, demographic and economic change were the key topics debated at this year’s Coach Holiday Conference.