Jonathan Prime appointed director sales Mercedes-Benz

Jonathan Prime has been appointed as director sales Mercedes-Benz for EvoBus UK. Prime has worked in the bus and coach industry for more than 20 years and has strong family connections with the business from his father, Steve Prime, and uncle, Peter, who were both well-known and respected figures in the industry.

His career background includes having been sales manager at MAN Truck & Bus UK and then sales director at Optare. He joined EvoBus UK in September 2008 taking over responsibility for Mercedes- Benz Coach Sales in the UK and Republic of Ireland and has helped to grow the Mercedes-Benz coach sales business from being a niche player to becoming the market leader in the coach segment.

“After ten successful years at EvoBus the time was right for a new challenge,” says Prime. “I am very excited to take up this position and I am looking forward to working with, and being part of, the new board of management. Now is the perfect time for us as a business to reflect on what we have achieved and focus on how we continue to grow while facing future challenges and opportunities.”

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